Thursday, October 20, 2005

Let's get this party started...

If you're visiting this blog, you're probably doing so because you saw some reference to Charlie's plight to get The Instigator reinstated at CBC. The outpouring of support has been fantastic, but we need to keep up the great momentum we've been building since launching the blog.

Here's a list of things you can do to helpl that cause:

1) Send that email to CBC letting them know that you want The Instigator reinstated.

2) If you know of other cool hockey websites and blogs, let the publishers of those sites know about our cause and point them here. Grassroots efforts like this are successful if the exposure is strong amongst the, well, those grassroots, er websites. You know what I mean. Having them post a "I Want My Instigator" button on those sites will go along way in helping us get The Instigator back online.

3) If you frequent hockey message boards and forums, let your fellow community members know about this blog. We've seen it happening already (which we think is really cool), so we'd love to see more of it. Now, with that said, please be respectful of the publishers of those message boards. Some don't like off topic messages unrelated to their sites, and many consider it spam. We're not doing this to tick people off, in fact quite the opposite. We know that the only way to build support is to have sites like this support us so we can get our message out. If they don't want these types of posts, then don't continue the threads, and certainly don't confront or breate the publishers for objecting.

4) Send an email to your local newspaper sports editor or columnist. Let them know what's going on. Chances are, if they are true hockey fans, they've heard of The Instigator.

5) Finally, send email to all your hockey lovin friends. Let them know what's going on. Chances are you haven't talked to them in a while because of the lockout (or perhaps you still owe them beer money?), but hey, it's time to reconnect. While you're at it, get them to fire off an email to CBC in support of our cause.

Any other great gorilla marketing ideas out there? If so, post a comment to this post. We're listening. Heck, we'll even buy the beer at the next game!


Anonymous Anonymous said...

Added to, a very busy forum.

Totally sucks that the Instigator was dropped. Thanks for your efforts to save it.

3:28 PM  
Anonymous Mary said...

I sent my email to the CBC. The Instigator was the next thing I was looking forward to coming back besides the NHL itself!

8:09 AM  

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